BROADCASTING & CABLE HALL OF FAME BLACK-TIE EVENTS

THE CHALLENGE

While working for Reed Business Information Television Group I had to put together a branded annual black-tie B2B event for Broadcasting & Cable Magazine with over 1,500 guests in attendance. Working as part of the in-house marketing team we were also tasked with catering to an industry co-sponsor for the event, the Showtime network. At the time the Showtime network wanted to bring awareness to the industry about the upcoming season of their wildly successful show Dexter.

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HOF_Logo_19th

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Showtime_Dexter_logo

THE IDEA

I developed a 6 month plan with the marketing team to promote the event in the weekly publication owned by Broadcasting & Cable as well as partner magazines such as Multichannel News and Variety. We also promoted the event using a tailored direct mail list and e-blast promotion to the as well as online banner advertisements geared towards the industry and celebrity focused audience.

Fatal. Formal. Flawless.

Fatal. Formal. Flawless.

Fatal. Formal. Flawless.

THE DETAILS

The event was located at the famous Waldorf Astoria, later to be televised on NY25. The event inducts television executives, famous TV personalities as well as iconic long run shows focusing on the people behind them. People such as Jeff Zucker, Jorge Ramos and Monday Night Football to name a few. We had Brian Williams and Mary Hart as our celebrity hosts for the evening.

THE DETAILS

The event was located at the famous Waldorf Astoria, later to be televised on NY25. The event inducts television executives, famous TV personalities as well as iconic long run shows focusing on the people behind them. People such as Jeff Zucker, Jorge Ramos and Monday Night Football to name a few. We had Brian Williams and Mary Hart as our celebrity hosts for the evening.

the work

Below are the types of materials created for promotion and materials used at the event. I developed the campaign creative with a sense of elegance in mind to match the luxury-level decor of the venue and audience. Giving our guests the red carpet treatment along with a leave behind give away similar to other high-end award/induction events. 

MAGAZINEADVERTISEMENTS

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DIRECT MAIL PIECE

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COCKTAIL ROOM

& GIFT BAG

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SIGNAGE &

EVENT BRANDING

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MAGAZINE ADVERTISEMENTS

DIRECT MAIL
PIECE

COCKTAIL ROOM
& GIFT BAG

SIGNAGE & EVENT BRANDING

additional work

Below is a sizzle reel, a broadcast of the full event from a prior year and a photo of another annual events for the Broadcasting & Cable Hall of Fame at Cipriani's, an elegant venue in Midtown New York that I worked on as well.

19th Hall of Fame Sizzle Reel

16th Hall of Fame Event

Cipriani's Broadcasting and Cable Hall of Fame Event

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OUTDOOR CHANNEL MARKETING KIT
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BE BOLD INCENTIVE PROGRAM
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THE WALKING DEAD SWEEPSTAKES
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UNCOVER THE TRUTH CAMPAIGN