The Challenge
The Outdoor Channel needed a marketing sales kit to motivate its sales staff.
the idea
During my time at PK Network we made several kits, this kit was designed for the clients "Gear Up and Go!" campaign. The concept for this particular kit was actually influenced by the premium selected. The box was also created in corrugated layers featuring a deer in the forest theme and wrapped in a belly band.
Gear Up and Go!
Gear Up and Go!
The Details
The premium we chose was a build-it-yourself corrugated deer head trophy. The box was also created in corrugated layers featuring a deer in the forest theme and wrapped in a belly band.
the work
The kit featured a points system for employees to set goals to win prizes. It has many pieces to it, a folder, postcard, 1 sheets, rules/prize brochure, and a premium gift.
Box With Belly Band and
Target Mailing Label
Open Box and Folder
With One Sheets
Brochure and
Postcard
Box With Belly Band and Target Mailing Label
Open Box and Folder With One Sheets
Brochure and Postcard
Brochure and Postcard
Additional Work
I also designed a website that was consumer facing for Outdoor Channel viewers to enter into the "Gear Up and Go!" contest and win prizes.
Additional Work
I also designed a website that was consumer facing for Outdoor Channel viewers to enter into the "Gear Up and Go!" contest and win prizes.
