UNCOVER THE TRUTH CAMPAIGN

THE CHALLENGE

The Mediacom Business division needed to extend its long running campaign. I was fortunate enough to work in a team environment making concepts come to life in various mediums such as TV spots, ads, billboards and direct mail pieces.

THE IDEA

This campaign lasted over 2 years and focused on helping customers differentiate between the consumer service and the business services that the company offered. I worked closely on were Debate, Gym and Keynote. The scenarios created it was always about uncovering the truth about how a good the service in comical spoofs.

uncovering the truth can be uplifting

THE DETAILS

In each of these scenarios I was able to work with the actors and art direct the photography which I used to design in all of the ads, direct mail pieces and billboards. I also assisted in creation of props used on set and supervised scripts for the TV and radio spots.

THE DETAILS

the work

The Debate concept was based on the 2016 election. The TV spot and materials were timely as all the materials hit the market near the election.

The Gym concept was more comical with a reveal at the end. One friend finds out another friend is having success in his new business and wonders how he does it.

The Keynote concept was a spoof on the late great Steve Jobs. In this scenario we turn the tables on his Keynote and audience member ends up stealing the show.