my career is a case study for what i believe in

— Simon Sinek

OUTDOOR CHANNEL MARKETING SALES KIT

The Outdoor Channel needed a marketing sales kit themed for their Fall "Gear Up and Go" program. The sales kit is used in a fun way to remind the staff of the Outdoor Channel's marketing sales team about  fall programming. It gives them tips on how to sell ad space and offers their clients a chance to enter a contest to win prizes via a microsite as an incentive to buy ad space.

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BE BOLD INCENTIVE
PROGRAM CAMPAIGN

At PK Network I was able to work on a few incentive programs. The Mediacom cable consumer and business divisions needed a joint incentive program to motivate existing and new employees to use there company-wide referral program. 

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WALKING DEAD SOCIAL MEDIA SWEEPSTAKES

This was a Facebook sweepstakes that was created as a cross-promotion between AMC's hit show "The Walking Dead" and Mediacom Cable. The promotion had 2 parts, the first part was to inform fans of the show about the upcoming premiere of season 6 with a great prize to send a winner and a guest to go to the successful after show "Talking Dead" live in LA.  The second part was to promote Mediacom's brand and increase "Facebook Likes" and Twitter Followers on their social platforms.

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UNCOVER THE
TRUTH CAMPAIGN

A 2 year long campaign for Mediacom Business that I worked on in a team atmosphere. The concepts were made in various mediums such as TV spots, ads, billboards and direct mail pieces. It helped customers differentiate between the consumer service and the superior business service. The concepts created were about uncovering the truth about how good the services are in comical spoofs.

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