IN DEPTH

OUTDOOR CHANNEL MARKETING SALES KIT

The Outdoor Channel needed a marketing sales kit themed for their Fall "Gear Up and Go" program. The sales kit is used in a fun way to remind the staff of the Outdoor Channel's marketing sales team about  fall programming. It gives them tips on how to sell ad space and offers their clients a chance to enter a contest to win prizes via a microsite as an incentive to buy ad space.

I_leadin_outdoor2
I_leadin_bebold

BE BOLD INCENTIVE
PROGRAM CAMPAIGN

The Mediacom Cable Business division needed a incentive program to motivate existing and new employees to use there company-wide referral program. The main issue that the company was having was trying to get employees to take more initiative to make more sales, the solution I came up with was a campaign using various mediums that gave workers ideas of where they could go to get referrals and promoted that they would receive.

WALKING DEAD SOCIAL MEDIA SWEEPSTAKES

This was a Facebook sweepstakes that was created as a cross-promotion between AMC's hit show "The Walking Dead" and Mediacom Cable. The promotion had 2 parts, the first part was to inform fans of the show about the upcoming premiere of season 6 with a great prize to send a winner and a guest to go to the successful after show "Talking Dead" live in LA.  The second part was to promote Mediacom's brand and increase "Facebook Likes" and Twitter Followers on their social platforms.

I_leadin_twd
I_leadin_uncover2

UNCOVER THE
TRUTH CAMPAIGN

A long running campaign for Mediacom Business which lasted over 2 years. I was fortunate enough to work in a team atmosphere making concepts come to life in various mediums, primarily in TV spots, ads, billboards and direct mail pieces. This campaign was to help customers differentiate between the not so good consumer service and the much better business service. In the scenarios created it was always about uncovering the truth about how a good the service in comical spoofs. The ones I worked closely on were Debate, Gym and  Keynote.