New York Cosmos Opening Day and Promotions

THE CHALLENGE

At PK Network I got the opportunity to help revive the NY Cosmos under new team ownership in the NASL (North American Soccer League) and bring them to Brooklyn, New York. I had to promote the team and bring awareness that opening day was happening at MCU Park stadium and create awareness for the legendary soccer team's season games, game promotions, as well as other events happening throughout the season. 

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THE IDEA

Along with the marketing team, we developed an extensive campaign plan to promote opening day. We researched our target audience, soccer fans which a large share was the hispanic audience. Our plan included many traditional and guerrilla advertising tactics. We wanted to attract the demographic as much as possible so we came up with the idea to add a musical talent for the pre-game and halftime show.

A NYC Homecoming

THE DETAILS

We put together a lot of buzz for the event creating a lot of multi-lingual materials throughout the Tri-State Area. For opening day I created stadium signage as well as merchandise such as winter hats, traditional soccer scarfs and T-shirts featuring iconic Cosmos player Pelé as well as current players. We were able to book latin reggaeton star Farruko for the musical talent for the pre-game and halftime show, I created joint collateral with his team for the opening day concert. 

THE DETAILS

We put together a lot of buzz for the event creating a lot of multi-lingual materials throughout the Tri-State Area. For opening day I created stadium signage as well as merchandise such as winter hats, traditional soccer scarfs and T-shirts featuring iconic Cosmos player Pelé as well as current players. We were able to book latin reggaeton star Farruko for the musical talent for the pre-game and halftime show, I created joint collateral with his team for the opening day concert. 

the work

Below are some pieces developed for the campaign. Billboards, subway and bus ads, social media, TV spots, digital banner ads, field signage, flyers distributed in key soccer bars around the area, as well as promotions on the Coney Island boardwalk.

STADIUM SIGNAGE

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BILLBOARDS & TRANSIT ADS

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SOCIAL MEDIA PROMOTIONS

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TV SPOT

STADIUM SIGNAGE

SOCIAL MEDIA PROMOTIONS

BILLBOARDS & TRANSIT ADS

TV SPOT

additional work

We also promoted team announcement events featured on PIX 11 and News 12 which had the owner and players. I also worked to promote events at the Jacob Javitz Center to bring awareness to fans at the New York City Auto Show. 

New York Cosmos NYAC Event

Jacob Javitz Center New York City Auto Show

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OUTDOOR CHANNEL MARKETING KIT
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BE BOLD INCENTIVE PROGRAM
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THE WALKING DEAD SWEEPSTAKES
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UNCOVER THE TRUTH CAMPAIGN