The Challenge
While working for Reed Business Information Television Group I had to put together a branded annual black-tie B2B event for Broadcasting & Cable Magazine with over 1,500 guests in attendance. Working as part of the in-house marketing team we were also tasked with catering to an industry co-sponsor for the event, the Showtime network. At the time the Showtime network wanted to bring awareness to the industry about the upcoming season of their wildly successful show Dexter.
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The Idea
I developed a 6 month plan with the marketing team to promote the event in the weekly publication owned by Broadcasting & Cable as well as partner magazines such as Multichannel News and Variety. We also promoted the event using a tailored direct mail list and e-blast promotion to the as well as online banner advertisements geared towards the industry and celebrity focused audience.
Fatal. Formal. Flawless.
Fatal. Formal. Flawless.
Fatal. Formal. Flawless.
The Details
The event was located at the famous Waldorf Astoria, later to be televised on NY25. The event inducts television executives, famous TV personalities as well as iconic long run shows focusing on the people behind them. People such as Jeff Zucker, Jorge Ramos and Monday Night Football to name a few. We had Brian Williams and Mary Hart as our celebrity hosts for the evening.
The Details
The event was located at the famous Waldorf Astoria, later to be televised on NY25. The event inducts television executives, famous TV personalities as well as iconic long run shows focusing on the people behind them. People such as Jeff Zucker, Jorge Ramos and Monday Night Football to name a few. We had Brian Williams and Mary Hart as our celebrity hosts for the evening.
the work
Below are the types of materials created for promotion and materials used at the event. I developed the campaign creative with a sense of elegance in mind to match the luxury-level decor of the venue and audience. Giving our guests the red carpet treatment along with a leave behind give away similar to other high-end award/induction events.
Magazine Advertisements
Direct Mail Piece
Cocktail Room & Gift Bag
Signage & Event Branding
Magazine Advertisements
Direct Mail Piece
Cocktail Room & Gift Bag
Signage & Event Branding
additional work
Below is a sizzle reel, a broadcast of the full event from a prior year and a photo of another annual events for the Broadcasting & Cable Hall of Fame at Cipriani's, an elegant venue in Midtown New York that I worked on as well.
