The Challenge
Mediacom's consumer division wanted to generate awareness of a new product line called Xtream. AMC was looking additional ways to promote the upcoming season of their hit show The Walking Dead. We were able to do a cross promotion between Mediacom and their affiliate, AMC.
The Challenge
Mediacom's consumer division wanted to generate awareness of a new product line called Xtream. AMC was looking additional ways to promote the upcoming season of their hit show The Walking Dead. We were able to do a cross promotion between Mediacom and their affiliate, AMC.
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The Idea
We created a social media sweepstakes using Facebook and Twitter, this was one in a series of four that I was able to work on at PK Network. Customers were able to register to win a trip to Los Angeles with hotel and flight included for 2. Winners also got tickets to a live taping of the after show Talking Dead and $200 spending cash.
X
The Idea
We created a social media sweepstakes using Facebook and Twitter, this was one in a series of four that I was able to work on at PK Network. Customers were able to register to win a trip to Los Angeles with hotel and flight included for 2. Winners also got tickets to a live taping of the after show Talking Dead and $200 spending cash.
An Untold History Revealed
An Untold History Revealed
The Details
The sweepstakes drove traffic to the cable company client's landing page for the Xtream product which increased hits and created awareness of the new product which informed existing and potential customers. We also increased "Likes" on the company Facebook page and helped AMC promote the new season in the process.
the work
When creating these materials I wanted to stay close to the look and feel of the show so that we could attract more fans who would recognize the brand and be more intrigued to click on the materials.
Facebook Page
Promo Design
Facebook
Boosted Posts
Twitter/X
Promo Tweet
Twitter/X Winner
Announcement
Facebook Page Promo Design
Facebook Boosted Posts
Twitter/X Promo Tweet
Twitter/X Winner Announcement
additional work
I designed the key art and logo for this project which was used on all of the materials which I designed as well including the online registration page and eblasts.
