The Challenge
The city of New York has a vast number of projects that focus on improving life for its citizens. I joined NYCEDC in the midst of an offshore wind program. I had to jump in and help move the current brand and create tailored materials to attract dev.
the idea
The main issue that the company was having was trying to get employees to take more initiative to make more sales. The solution I came up with was a campaign using various mediums that gave workers ideas of where they could go to get referrals. We also promoted what they would receive if a referral is successfully completed.
the idea
The main issue that the company was having was trying to get employees to take more initiative to make more sales. The solution I came up with was a campaign using various mediums that gave workers ideas of where they could go to get referrals. We also promoted what they would receive if a referral is successfully completed.
Making Clean Energy a Breeze
Making Clean Energy a Breeze
The Details
I thought about the problem that the company was facing in the current program and came up with the tagline "Be Bold, Be Business" and a campaign concept "Did You Know". The tagline that was to entice employees to be bold enough to step forward and the concept was to remind employees that they can reach out to the places that they get there own personal services. This would benefit the small business owner, the Mediacom sales representative and the reputation of the company in local communities.
The Details
I thought about the problem that the company was facing in the current program and came up with the tagline "Be Bold, Be Business" and a campaign concept "Did You Know". The tagline that was to entice employees to be bold enough to step forward and the concept was to remind employees that they can reach out to the places that they get there own personal services. This would benefit the small business owner, the Mediacom sales representative and the reputation of the company in local communities.
the work
Below are a series of posters that I designed based on the concept showcasing a Mediacom employee and suggesting a place were they can go to help them get an idea of where to go to get a referral. Other items made for this campaign were window clings, a brochure, point of purchase graphic for holder, hanging circle signs, tip card with a candy bar and web landing page for employees to fill out.
additional work
One of the additional parts of the campaign was for the Human Resources department. They wanted a video for new hires at Mediacom highlighting the referral program and its great features. I was able to put this motion graphic feature using a voice over based on a script from a PK Network writer and photos from our initial photo shoot used in our print materials for the campaign.
