The Challenge
A longtime CBD luxury beauty company with a presence in Switzerland called Swiss 1876 is looking to gain a notoriety in the United States with a soft launch campaign. They were looking for more solid ground for their current brand, awareness that their products are safe and made with top quality ingredients.
the idea
With limited budget and an initial light brand identity I knew I had to establish the brand by rebuilding much needed assets from the ground up focusing primarily on creating the initial key art. As well as working with their Switzerland and U.S. marketing teams to come up with strong headlines and taglines that align with their values and bring fresh concepts to the table that address their primary needs for the launch.
Science-Driven. Swiss Engineered.
Science-Driven. Swiss Engineered.
The Details
I started with highlighting more accent colors and featuring beauty elements such as models, products, while bringing in a touch of the country of origin for the initial soft launch. It was decided to first update the online presence on their U.S. website, which helped launch a deal with Dillard's department store to sell products in their beauty section.
the work
The featured work pieces below are the in-store display signage for the beauty tables at Dillards, a close look at the initial hero ads for their website and social media advertisement post graphics.
Initial Website Launch Hero Ads
Dillard's Table Signage
Social Media Post Graphics
Promo Video
Additional Work
The brand evolved slightly over time with additional campaigns, here are more samples of the work.
Additional Website Hero Ads
Instagram Social Media Carousel Ad
